Blue Plate

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10 Weeks.   3 Students.   1 App.


QUICK SUMMARY


DESIGN CHALLENGE

Design an app that creates value to one's life. The app should demonstrate your understanding of the research conducted and produce an intuitive user interface (UI).


THE TEAM

MY ROLE

Meghan Grable Dan Benedict Sam Klein

Meghan Grable Dan Benedict Sam Klein

As the team's research lead, I collected qualitative and quantitative data using a variety of tools such as interviews, contextual probes, onsite observations, contextual inquiries, online surveys, secondary readings, competitor analysis, and affinity mapping. In later stages of the project, I played a large role in the development of personas, user journey maps, user testing, and presentations. Overall, it was a wonderful experience getting to bring my passion for research to the table while working with other majors.


THE PROBLEM

College students between the ages of 18 and 25 have a lack of time and recipe knowledge to cook healthy meals.


THE SOLUTION

Check out our vision movie! The insights from our research indicate that students want to maximize their time and already purchased ingredients so we created an app that would help them do exactly that.

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THE PROCESS


THE DOUBLE DIAMOND PROCESS

 

By using the double diamond process we were able to divide up the tools necessary for each phase.

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TIMELINE

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Phase 1: Discover

GOALS

  • Grasp a better understanding of the topic

  • Read countless online articles

  • Do onsite observations in relevant spaces

  • Create a cultural probe

  • Interview 6+ individuals

  • Conduct 3+ contextual inquiries


SECONDARY RESEARCH

70% of college students gain weight by graduation.
— Health.com
Just touching on a small portion of all the work we did!

Just touching on a small portion of all the work we did!


PRIMARY RESEARCH

Eating out is expensive and I want to learn how to cook because it’s cheaper and a healthier option.
— Annonymous Cultural Probe Response
 
Yeah, we interviewed this guy. Awesome right? (Chef Gaerry)

Yeah, we interviewed this guy. Awesome right? (Chef Gaerry)

Cultural Probe : an interactive survey forum.

Cultural Probe : an interactive survey forum.

 
To cook efficiently, one must speak the language. The product must teach users the proper terminology and as a result, this will aid them in consistent communication across recipes.
— Chef Gaerry
I mostly get my recipes from online. Although, my dad is an awesome chef and we cooked together a lot growing up so he helps me come up with new meals. I love cooking with him back at home because the food always comes out so yummy.
— Hope Kemp-Hanson
Contexual inquiries were conducted to watch students perform their daily cooking routines while living on a college budget.

Contexual inquiries were conducted to watch students perform their daily cooking routines while living on a college budget.


INSIGHTS

●  People who cook their own food cook when they have time instead of planning it out.

●  People feel cooking is a chore.

●  People who often buy frozen food buy the same thing each time and will occasionally eating out to break the monogamy.

●  People who enjoy cooking may enjoy planning with company.

●  People who don’t have food or time to cook will go out to eat, but also acknowledge it is a pricey alternative to cooking.

●  If individuals had more time, they would eat better and value the nutritional facts more.

●  People stated when they buy fresh ingredients they tend to go bad before they are able to eat them.


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Phase 2: Define

GOALS

  • Create user journey maps to help sculpt why the user would need this application

  • Propose How Might We? questions to narrow down a direction we would like to take this app

  • Define the problem

  • Analyze data from all primary and secondary sources

  • Affinitize data and create clusters

  • Create personas based off of gathered info


THE PROBLEM

College students between the ages of 18 and 25 have a lack of time and recipe knowledge to cook healthy meals.


AFFINITY MAPPING

Affinity Mapping : sorting out all valuable data points to help guide what our app should truly focus on.

Affinity Mapping : sorting out all valuable data points to help guide what our app should truly focus on.


PERSONAS

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Products that help define Maria

Products that help define Maria

Products that help define Amy

Products that help define Amy

Products that help define Kevin

Products that help define Kevin


USER JOURNEY MAP (KEVIN BROMME)

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IDEAL USER JOURNEY MAP (KEVIN BROMME)

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HOW MIGHT WE?

How Might We...

●  Cater to the wide varying needs of dietary restrictions?

●  Establish a base community for sharing recipes?

●  Eliminate the fear and intimidation of cooking?

●  Include time saving yet healthy cooking options for students?

●  Maximize already purchased ingredients?

●  Make a suggested offering based off of previously used recipes?


INSIGHTS

●  Using prior research and the 5 Why's method we have reached a definitive problem statement.

●  By affinitizing our data we have concluded areas that our app needs to capitalize on such as a time aspect, maximizing already purchased ingredients, and potentially a social aspect for sharing recipes with friends and family.

●  Based off our research we narrowed down a five different potential users. We sculpted their personalities and why they would be interested in a time saving, ingredient maximizing, and healthy recipe app.

●  Of our 5 personas one stood out to be the most ideal user, Kevin Bromme. We felt this full time student with a part time job illustrated the ideal candidate to use the app. Kevin is on a college budget and short on time because of a busy schedule between projects and Uber driving so we outlined a user journey map before Blue Plate was created. Following the user journey map we created an ideal journey map to see how we could improve Kevin's life with our app.

●  Our How Might We? questions were created to help guide the direction of our app. After finding our main topics of interest in the affinity map we are now starting to think and create the next steps for how we will wireframe all the features into Blue Plate.


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PHASE 3: DEvelop

GOALS

  • Wireframe app according to discovered and defined topics

  • Develop a mid-fi prototype using Sketch

  • User test on the mid-fi prototype and record results

  • Critique issues from user test


Lo-FI WIREFRAMING

Laying out our app frame by frame before beginning the prototyping phase.

Laying out our app frame by frame before beginning the prototyping phase.


MID-FI PROTOTYPE & USer Testing

UX Evaluation Card : a necessity for creating an even better applications.

UX Evaluation Card : a necessity for creating an even better applications.


INSIGHTS

●  In our mid-fi prototype user test we saw users attempt to change the timer by clicking the up button when the actual answer was to click the down button to increase the time. By understanding what the user wanted we were able to change the direction and make the app more intuitive.

●  The user testing was great for us because it allowed us to fix really simple things we wouldn't have noticed otherwise. We received positive feedback during testing which gave the group confidence going into the final steps of the project.


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PHASE 4: DELIVER

GOALS

Create an application that helps aid individuals on their timely persuit to cooking healthy meals on a budget.


ThE SOLUTION


INSIGHTS

●  Working with students from other majors is so rewarding because you can really see everyone's passion come alive. Collaboration is a beautiful thing and I'm looking forward to many more collaborative projects in the future.

●  A special thanks to my film and actor friends Julia Corin, Carmen Cambiaso, Annie Sullivan, and Adriel Meka for helping me shoot my first vision movie.

●  An extra special shout out to my group members Sam Klein and Dan Benedict, thank you for being an awesome group to work with. You two taught me tons about the UX process this quarter and I can't thank you enough!